Tuesday, March 9, 2010

Of Mosquitoes, Tweets, Su-kam Inverters and Targeted Advertising

Last Sunday I was at my hometown. Thanks to the power cut policies of Karnataka govt, Power went off at 11pm.. buzzzz came in swarm of mosquitoes... and I tweeted :
Aur ek khoon bhari raat. Power cut + mosquitoes 
And here comes the reply from Su-Kam Inverters :
khoon bhari raat hi banate rahoge ya kucch aur option bhi dhundoge powercut ke liye
That's some real good use of social media for targeted advertising...
Impressed.